Projects that show how I think and work.
My portfolio reflects a broader career in business operations, data, CRM, lead generation, digital marketing and SEO.
Work beyond SEO
Much of my career has been built around keeping people, processes, systems and data moving reliably.
Business operations & leadership
Team coordination, process management, customer support, reporting and day-to-day operational delivery.
Salesforce & Monday.com
CRM administration, lead management, workflows, dashboards, data auditing and operational coordination.
Data management
Collection, cleaning, validation, quality control, reporting and structured data workflows.
Practical Projects
Selected practical projects showing how I review live websites, identify issues and turn findings into clear recommendations.
McKinney Attic Insulation
On-page SEO review
Metadata review focused on service relevance, local intent and page-level optimization.
Maid To Change
On-page SEO review
Homepage metadata review focused on a fragmented meta description and search presentation.
Mix Solution Company
On-page + technical review
A stacked review covering metadata, image alt text and a broken primary CTA.
Modern BYLT Roofing
Image SEO + accessibility review
A focused review of image alt text after finding strong title and meta-description work.
Tyler Masonry
Content quality review
A manual content review that uncovered template placeholders, copied brand references and duplicate FAQ answers.
XD Contractors
Technical + trust review
A review of homepage assets, third-party trust badges and sitemap setup.
Prospecting & outreach
Research, list building and outreach experience developed across multiple remote marketing roles.
Targeted prospecting
Lead research, list building, data enrichment and qualification using a range of prospecting platforms.
LinkedIn & email
LinkedIn outreach, email campaigns, follow-ups and campaign support focused on relevant prospects.
Lead generation stack
Apollo.io, ZoomInfo, LinkedIn Sales Navigator, LeadIQ, Hunter.io and Snov.io.