22+ years of professional experience.
A full view of my career across business operations, data management, team leadership, customer support, CRM, lead generation, digital marketing and SEO.
Digital Operations • Data • CRM • SEO
Experienced operations and digital professional with 22+ years of experience across business operations, team leadership, customer support, data management, CRM, lead generation and digital marketing. In recent years, I have developed a strong hands-on focus in SEO, including technical SEO, keyword research, on-page optimization, local SEO, website audits and Google Search Console.
Operations & Leadership
Team Leadership · Operations Management · Staff Training · Process Management · Customer Support · Reporting · Problem Solving · Analytical Skills
Data & CRM
Data Management · Data Quality · Salesforce · Monday.com · HubSpot · Excel · Google Sheets · MIS Reporting
Digital & SEO
Technical SEO · Keyword Research · On-Page SEO · Local SEO · SEO Audits · Google Search Console · WordPress · HTML/CSS
Lead Generation
Lead Research · List Building · LinkedIn Outreach · Email Marketing · Apollo.io · ZoomInfo · LinkedIn Sales Navigator · LeadIQ · Hunter.io · Snov.io
Data Entry Specialist
Blue Ocean Home Buyers
- Collected and entered data using company systems while maintaining required formats and standards.
- Kept databases accurate by checking records, identifying errors and making corrections.
- Tracked team KPI data and shared simple reports to support performance improvement.
- Supported ad-hoc administrative tasks and helped the team complete work on schedule.
Data Aggregation Manager
DUPR
- Manage Monday.com boards, workflows, automations, dashboards and team coordination activities.
- Collect, clean, format and organize tournament data from multiple sources for accurate integration.
- Manage a team of 6, assign tasks, monitor performance and ensure timely project completion.
- Resolve player inquiries and data-related issues while maintaining high customer satisfaction.
- Audit and validate data to maintain consistency, accuracy and internal quality standards.
- Process tournament results for integration into DUPR’s player rating system.
- Track project progress, maintain operational reports and communicate updates to stakeholders.
Digital Marketing Associate
No Nerds No Problem
- Developed and maintained targeted prospect lists for email marketing campaigns.
- Executed LinkedIn outreach campaigns to connect with and nurture potential leads.
Virtual Marketing Assistant
Rootstrap
- Maintained and updated lead records in HubSpot, keeping customer data accurate and organized.
- Generated and maintained reports to monitor campaign effectiveness and lead performance.
- Executed LinkedIn outreach and researched and qualified potential leads.
- Built targeted email databases and supported email marketing campaigns.
- Created, managed and optimized campaigns, including A/B testing and performance analysis.
- Coordinated meetings and follow-ups using Google Calendar and Calendly.
Sales Insights Specialist
Universal Tennis
- Used Salesforce to create and manage leads, opportunities, reports and dashboards.
- Maintained data integrity through monitoring, KPI tracking and management of inbound lead data.
- Conducted regular data audits and managed data workflows through structured project phases.
- Executed LinkedIn outreach, researched prospects and developed targeted prospect lists.
- Planned and executed email campaigns with audience segmentation, A/B testing and performance tracking.
Virtual Assistant
Skillzz
- Compiled lead lists for targeted email marketing campaigns and designed A/B email campaigns.
- Researched potential leads through Facebook forums and Nextdoor.
- Coordinated online meetings and responded to customer emails and inquiries.
Outbound Sales Rep · Floor Supervisor · MIS
Forte Wellness
- Generated and assessed leads through cold calling and follow-ups and supported sales targets.
- Maintained accurate customer and sales data and prepared MIS reports for performance tracking.
- Handled customer questions, follow-ups and product communication to support satisfaction.
Deputy Manager
Eclipse Infotech Services
- Oversaw a team of 20 associates and supported achievement of monthly purchase targets.
- Liaised with UK teams and clients to maintain smooth operations and alignment.
- Prepared and maintained MIS reports for performance tracking and trained new hires on procedures.
Process Lead · Team Manager (Collections)
I-nova Solutions
- Managed 5 collection agents, overseeing daily operations, performance and coaching.
- Led a team of 15 supporting the digitization of patent papers and coordinated queries with the Patent team.
- Provided daily progress updates to management, maintained MIS and raised invoices.
Earlier Career
Technology Options · Aumenta · Lester Infoservices · Convergys Stream · Softek BPO
Built a strong foundation in customer service, support, process management, team coordination and data processing. At Softek BPO, worked as a Data Processing Executive creating and managing ebook catalogues for U.S. businesses.
Undergraduate: Arts
National Institute of Open Schooling · 2008–2009